Success story
Strategic plan

National Tourism Strategy of Cyprus
The tourism strategy was focus on restore Cyprus’ tourism growth and revenue, repositioning it’s tourism brand and …

Plan of tourism marketing in Catalonia
Catalonia is a referent in the international tourism sector. As such, it has a very broad and varied type of …

Master plan for tourism development in Cala Iris
The project consisted of developing the 339 ha Resort in Cala Iris, located in a unique spot 80 km from Al Hoceima. …

Development of the concept of two themed hotels in PortAventura
The project consisted of designing the concept for 2 themed hotels in PortAventura, a leisure complex located to …

Spain's strategic marketing plan
After an intense collaboration with Turespaña's technicians and the Spanish private sector, THR designed a …

Marketing plan for tourism in Andalusia
Under strict cooperation with the main tourist agents in Andalusia, the state of the sector in the region was …

Croatia's strategic marketing plan
In 2002, despite its abundant tourism assets, Croatia was not making the most of its potential due to the tense …

Marketing and communication strategy of Guggenheim Bilbao
THR elaborated the marketing and communication strategic plan 2012-14, the tactic and action plan 2012 and the …

Restructuring tourism plan for Playa de Palma
THR was responsible for defining the new tourism strategy of Playa de Palma. The goal was to allow it to improve …

Master plan of tourism development in Istria
The peninsula of Istria -located in the north-east part of Croatia, bordering Slovenia, had a business model which …

Development of the Meetings, Conferences and Events Sector in Peru
The project consisted of developing a strategy which allowed Peru to make the most of the business opportunities …

Global strategic plan for Relais & Châteaux
Relais & Châteaux is the world's largest luxury hotel association. The majority of its hotels are located in …

Shadow management for the Maistra Group
This was a three-year project which aimed to create and launch a management company which was to be directed by …

Tourism development and marketing plan for the Imereti Region
The Imereti region, in central Georgia, has received a substantial investment injection in the recent years. …