Marketing and communication strategy of Guggenheim Bilbao
Capabilitiess: Marketing plan, Communication plan, Strategic plan, Organisation restructuring, Operational plan, Implementation plan
Client: Guggenheim Museum Bilbao
Location: Bilbao, Spain
THR elaborated the marketing and communication strategic plan 2012-14, the tactic and action plan 2012 and the implementation plan, whose objective was to allow the Guggenheim Museum Bilbao to achieve its set marketing goals.