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Success story

Destination Marketing

Creating value for tourist destinations through Innovative strategies and tactics

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Kenya’s tourism marketing, beach and air growth strategies

The overall objective of the assignment was to drive Kenya’s tourism transformation by reviewing and addressing

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Spain's strategic marketing plan

After an intense collaboration with Turespaña's technicians and the Spanish private sector, THR designed a

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Development of an experiential tourism system in the Basque Country

Vast plains and mountain massifs - which make for pleasant treks, green forests, breathtaking cliffs, rich

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Plan of tourism marketing in Catalonia

Catalonia is a referent in the international tourism sector. As such, it has a very broad and varied type of

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Marketing plan for tourism in Andalusia

Under strict cooperation with the main tourist agents in Andalusia, the state of the sector in the region was

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Development of tourism experiences in Colombia

The Colombian Ministry of Commerce, Industry and Tourism (benificiary of the project) wished to reorient the

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Tourism marketing plan of Greece

The Greek National Tourism Organization (GNTO) hired THR to design a marketing plan. The main tasks of this

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Croatia's strategic marketing plan

In 2002, despite its abundant tourism assets, Croatia was not making the most of its potential due to the tense

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Corporate identity development of the Coast of Estoril

The Tourism Board of the Coast of Estoril intended to continue with its strategy to improve and optimise its

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Tourism development and marketing plan for the Imereti Region

The Imereti region, in central Georgia, has received a substantial investment injection in the recent years.

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Cancun's promotion plan in Latin America and Europe

The objective of this project was to create a strong tourist corporate identity for Cancun, which was well

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Development plan of tourism products in Portugal

The project consisted of a study aiming to detect new demand trends in the international tourism market. It

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