Plan of tourism marketing in Catalonia
Capabilitiess: Marketing plan, Strategic plan, Operational plan, Market intelligence, Brand management, Online marketing , Product development, Organisation restructuring
Client: Catalan Tourism Agency (ACT), State Tourism Office (DGT)
Location: Catalonia, Spain
Catalonia is a referent in the international tourism sector. As such, it has a very broad and varied type of tourism on offer. Tourism industry in Catalonia has two main engines: Sun & Beach tourism and the city of Barcelona itself. The Pyrenees Brand concentrates most of the offer of tourist companies throughout Catalonia.
THR developed a plan of tourism marketing for Catalonia with different strategies for each product category.