Spain's strategic marketing plan
Capabilitiess: Marketing plan, Strategic plan, Operational plan, Market intelligence, Online marketing , Organisation restructuring
Client: Spanish Institute of Tourism (Turespaña)
After an intense collaboration with Turespaña's technicians and the Spanish private sector, THR designed a strategic marketing plan providing the Central Tourism Administration with a strategic reference document for the following years. The master plan designed included an analysis of the situation, a set of strategies and tactics, and an implementation and management plan.