Master plan of tourism development in Istria
Capabilitiess: Tourism development, Master plan, Experiential system , Strategic plan, Marketing plan, Operational plan, Sustainable tourism
Client: Istria County
Location: Istria and Losinj, Croatia
The peninsula of Istria -located in the north-east part of Croatia, bordering Slovenia, had a business model which was produced at low cost, but the value offered to clients was low, too. Market trends back then forced Istria to increase the cost of production factors e.g. salaries, basic products, etc.