Tourism development and marketing plan for the Imereti Region
Capabilitiess: Tourism development, Product development, Marketing plan, Strategic plan, Operational plan
Client: World Bank – Georgia National Tourism Administration
Location: Imereti, Georgia
The Imereti region, in central Georgia, has received a substantial investment injection in the recent years. Authorities were interested in turning tourism into a development source for this region, which has traditionally only been a crossing point and far from oriented to tourism activity.