Marketing plan for tourism in Andalusia
Capabilitiess: Marketing plan, Strategic plan, Operational plan, Online marketing , Sales & commercialisation, Market intelligence
Client: Turismo Andaluz, SA
Location: Andalusia, Spain
Under strict cooperation with the main tourist agents in Andalusia, the state of the sector in the region was analysed, the niches with greater potential were identified and a general strategic framework was created to improve the region's positioning against competitors.