Restructuring tourism plan for Playa de Palma
Capabilitiess: Strategic plan, Positioning, Value management , Experiential system
Client: Platja de Palma Consortium (CPP)
Location: Palma de Mallorca, Spain
THR was responsible for defining the new tourism strategy of Playa de Palma. The goal was to allow it to improve the management of its positioning as a reference destination on the future tourism market, and address all those tourists who were looking for a satisfactory leisure solution.