Croatia's strategic marketing plan
Capabilitiess: Marketing plan, Strategic plan, Operational plan, Product development, Brand development, Brand management
Client: Croatia National Tourism Board (CNTB)
In 2002, despite its abundant tourism assets, Croatia was not making the most of its potential due to the tense situation in the area. In order to turn Croatia into a main destination for the European market, Croatia National Tourism Board (CNTB) hired THR's experts to come up with a strategic and operational marketing plan. This collaboration recurred in 2008 and 2014.