Success story
Development of the concept of two themed hotels in PortAventura
Capabilitiess: Tourism development, Strategic plan, Feasibility study, Architecture concept, Sales & commercialisation, Brand development, Positioning
Client: Servihabitat GP Resort / Universal Studios Port Aventura
Location: Tarragona, Spain
The project consisted of designing the concept for 2 themed hotels in PortAventura, a leisure complex located to the south of Barcelona in Salou (Tarragona, Spain). One of the hotels would be based on Mediterranean life and would include a commercial viability study.
Today, the complex includes a theme park, a water park, a golf course and four themed hotels. The Mediterranean hotel has already been built.
This project involved the conceptualisation, development and viability study of a Mediterranean theme resort which offered a wide range of experiences for tourists, including active holidays, wellness, meetings and golf. The attractive element of the project consisted of the innovative design of the resort, allowing it to attract a public willing to buy experiences.
Source: THR
THR designed a competitive strategy, an innovative concept for the resort. This project was based on the analysis of the opportunities the different categories of product offered -hotels, golf, convention centre, wellness and residential tourism.
The methodology used by THR included:
- Extensive analysis of the demand.
- Developing an innovative tourist resort concept.
- Developing the resort's brand and positioning.
- Design of the resort's architecture and lanscape.
- Desing and implementation of an effective sales and promotion strategy.
The Mediterranean hotel offers a truly romantic Mediterranean feel. With its 500 rooms, one feels like being in a small town somewhere along the warm Mediterranean coast. The hotel invites us to relax and enjoy. Its key features are its yellow houses, its aquatic facilities and its lush green areas which fit in with the surrounding landscape. The hotel has been designed to offer an unforgettable experience for its guests.
What THR's project consisted of:
- A defined mix of services.
- A defined concept for each hotel.
- A basic area programme.