Development of the Meetings, Conferences and Events Sector in Peru
Capabilitiess: Strategic plan, Market intelligence, Business model, Brand management
Client: Peruvian Ministry of Foreign Trade and Tourism (Mincetur)
The project consisted of developing a strategy which allowed Peru to make the most of the business opportunities which meetings, incentives, conferences and events (MICE) tourism could offer. In order to do so, it was crucial to take into account that Peru aimed to become the third Latin-American destination for that sector by 2021.