Success story
Market intelligence
Plan of tourism marketing in Catalonia
Catalonia is a referent in the international tourism sector. As such, it has a very broad and varied type of …
Strategic sales plan for a renowned global tour operator
The Spanish division of the biggest tour operator in the world was losing competitiveness owing to the radical …
Master plan for a tourist resort in Kenitra
A renowned private holding in Morocco feared the position and prestige of one of its hotels in Marrakech was in …
Diagnostic of competitiveness of the Spanish tourism sector
The Spanish tourism sector was facing significant changes in the national and international markets at the time. …
Spain's strategic marketing plan
After an intense collaboration with Turespaña's technicians and the Spanish private sector, THR designed a …
Master plan, business model and viability study for Falcon Island, Dubai
THR was chosen by Sama Dubai (an affiliate of Dubai Holding which merged with Emaar Properties in 2009) to help …
Tourism marketing plan of Greece
The Greek National Tourism Organization (GNTO) hired THR to design a marketing plan. The main tasks of this …
Development of the Meetings, Conferences and Events Sector in Peru
The project consisted of developing a strategy which allowed Peru to make the most of the business opportunities …
Developing the 'Salam Resorts' luxury concept for Sama Dubai
Sama Dubai (an affiliate of Dubai Holding which merged with Emaar Properties in 2009) wished to become one of the …
Developing a market intelligence system for the Spanish tourism industry
The project consisted of designing and implementing a market intelligence system for the tourism industry by …
Kenya’s tourism marketing, beach and air growth strategies
The overall objective of the assignment was to drive Kenya’s tourism transformation by reviewing and addressing …
Marketing plan for tourism in Andalusia
Under strict cooperation with the main tourist agents in Andalusia, the state of the sector in the region was …
Development plan of tourism products in Portugal
The project consisted of a study aiming to detect new demand trends in the international tourism market. It …
Strategic training plan of the tourism industry in the Balearic Islands
The training offer of the tourism industry of the Balearic Islands lacked planning on the companies' side …