Reframing the Institute of Tourism of the Balearic Islands (IBATUR)
Capabilitiess: Organisation restructuring, Training
Client: Institute of Tourism of the Balearic Islands (IBATUR)
Location: Balearic Islands, Spain
The Balearic Islands were at that time one of the main tourist destinations in the world, with over 13 million tourists coming by air and sea every year. The promotion and planning of tourism in the Balearic Islands needed an efficient public administration which contributed to strengthening and improving the tourism industry. THR was hired for this project to 'reinvent' the IBATUR organisation. Its new structure was intended to meet the guidelines of the marketing plan previously defined.