Shadow management for the Maistra Group
Capabilitiess: Shadow management , Strategic plan, Marketing plan, Organisation restructuring
Client: Maistra Group
Location: Rovinj - Vrsar, Croatia
This was a three-year project which aimed to create and launch a management company which was to be directed by one of Croatia's main industrial groups. It also had a diversification strategy which included some major investors from the tourism sector. The project involved separating tourism from brand and marketing plans for that division.