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Shadow management for the Maistra Group

Success story

Shadow management for the Maistra Group

Service Area: Advisory Services
Capabilitiess: Shadow management , Strategic plan, Marketing plan, Organisation restructuring
Client: Maistra Group
Location: Rovinj - Vrsar, Croatia

This was a three-year project which aimed to create and launch a management company which was to be directed by one of Croatia's main industrial groups. It also had a diversification strategy which included some major investors from the tourism sector. The project involved separating tourism from brand and marketing plans for that division.

Maistra The project included three-year shadow management for 22 properties belonging to the Maistra Group in Croatia. The challenge was to manage over 300,000 beds in different hotels, resorts and campsites.

Our client is one of Croatia's main industrial groups but it decided to diversify and invest in tourism. The group bought two hotel and campsite chains with a capacity for over 30,000 people.

THR suggested to the client:

  • A strategic plan
  • A reframing of operations
  • An asset management plan
  • A marketing plan

THR cooperated with the client in almost every field: defining a new organisational structure (profiles and contents), selecting key staff, establishing operational procedures, commercial strategy, etc. The field of development is especially relevant. Hence, THR prepared an investment plan to reform the different products in the following 5 years.

In addition, it revised the proposals of investment in new products and it advised with the identification of trade partners (mainly operators or franchisees for highly differentiated products which they were planning to build or acquire).

Composition of the Executive Team and Complementary Assessment


Composición de equipo ejecutivo y evaluación complementaria
Source: THR

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