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THR's news

Eulogio Bordas, president of THR, presented the UNWTO 3rd Global Summit

Eulogio Bordas, president of THR, presented the UNWTO 3rd Global Summit

The ongoing urban and travel revolutions create a unique opportunity to make of city tourism a strong driver of smarter, more sustainable and inclusive cities. According to the conclusions of the 3rd Global Summit on City Tourism held in Barcelona, Spain, on December 9-10th, the new paradigms for city tourism must address key issues: community engagement, better research and data to guide planning and management, public-private

THR presented the Tourism Strategic Plan for the Coffee Cultural Landscape

THR presented the Tourism Strategic Plan for the Coffee Cultural Landscape

The past Wednesday November 5th César Angel, delegate of the firm THR and Nature Trips manager, presented the results of the study on the tourism potential of the municipalities that are part of the Coffee Cultural Landscape, at the spectacular Recinto del Pensamiento auditorium at Colombia. Julian Gutiérrez, Caldas governor, attend the event to open the session. Tourism entrepreneurs, the coffee guild, institutions, everyone involved

Eulogio Bordas offered the Ministry of Tourism in Hungary the workshop: How to develop successfully strong tourism brands?

Eulogio Bordas offered the Ministry of Tourism in Hungary the workshop: How to develop successfully strong tourism brands?

THR’s president, Eulogio Bordas, offered the workshop “How to develop successfully strong tourism brands for Hungary, its regions and its key products? on September 9th and 10th at the offices of the Ministry of Tourism of Hungary. Participated in the workshop the core team of the Ministry, those responsible for the areas of research and communication, as well as regional representatives and those responsible for tourism promotion

THR has been chosen by the Catalan Agency for Cultural Heritage to develop their Marketing Plan for 2015-2020

THR has been chosen by the Catalan Agency for Cultural Heritage to develop their Marketing Plan for 2015-2020

The mission of the Catalan Agency of Cultural Heritage (hereinafter ACPC) is to "manage the cultural heritage of Catalonia by the criteria of integrity, sustainability and efficiency." The plan to be developed by THR will have a clear strategic aspect to the ACPC, quantitative and qualitative goals, but above all, will be a plan with policies and operational and clear implementation guidelines. The ACPC would like to start this

THR attends the Tourism Technical Workshop at México organized by ICEX

THR attends the Tourism Technical Workshop at México organized by ICEX

THR was one of thirteen Spanish companies that attend on June 26th and 27th to the Tourism Technical Workshop in Mexico organized by ICEX Spain and the State Agency for the Management of Tourism Innovation and Technology (SEGITTUR). This workshop is part of the Specific Tourism Cooperation Programme for 2014-2015 signed between the Ministry of Tourism of Mexico and the Ministry of Industry, Energy and Tourism of the Government of Spain,

'Tourist season outlook and trends' talk

'Tourist season outlook and trends' talk

This talk organised by the ESADE Alumni Tourism Management Club is your opportunity to discuss challenges and proposals for the 2014 tourist season. On the basis of forecast figures, Xavier Espasa of the Agencia Catalana de Turisme will explain its sales and marketing strategy. Eulogio Bordas,president of THR and the author of several strategic and marketing plans for tourism around the world including Catalonia, Madrid, Spain, Greece