THR's news

Madrid aspires to be among the top five European tourism cities

Madrid aspires to be among the top five European tourism cities

The Tourism Association of Madrid (ATM), the entity promoting tourism in the region, launches its first project, as published by Hosteltur on March 4th. The ATM has approved its first strategic plan, which involved the consulting firms THR Innovative Tourism Advisors, E&Y and Deloitte, intended to place Spain’s capital among the top five cities in Europe in the tourism sector. The plan also proposed to increase the number of visitors by

Senatur presented the Tourism Marketing Plan of Paraguay developed by THR

Senatur presented the Tourism Marketing Plan of Paraguay developed by THR

The Strategic and Operative Tourism Marketing Plan of Paraguay for 2016-2018 was presented by the National Tourism Secretary (Senatur) to the private industry and the public authorities at the main cities of Encarnación, Ciudad del Este and Asunción the past 2, 3 and 5th of November, respectively. The Tourism Marketing Plan has been elaborated under Senatur’s National Tourism Program, as part of the Inter-American Development Bank (IDB)

The “Routes of the Coffee Cultural Landscape” project has been nominated for UNWTO awards

The “Routes of the Coffee Cultural Landscape” project has been nominated for UNWTO awards

Once again, the tourism initiatives from around the world get the recognition of the UNWTO (World Tourism Organization) at the Awards ceremony to be held at FITUR, the International Tourism Fair of Madrid, this January 28th 2015. Since 2003, UNWTO Awards for Excellence and Innovation in Tourism have paid tribute to initiatives and individuals for their contribution to tourism through knowledge and innovation, consistent with the

Madrid presented the Strategic Tourism Plan 2015-2019 developed by THR

Madrid presented the Strategic Tourism Plan 2015-2019 developed by THR

Madrid major, Ana Botella, presented on January 15th 2015, the Strategic Tourism Plan 2015-1019 developed by THR, along with the introduction of the new management entity public-private, the Tourism Association of Madrid, in which the City Council, the Community and industry sector participate. The proposed plan will achieve the goal 30-50-20 for 2019; 30% increase in the flow of visitors and better occupancy rates; 50% increase in the

Eulogio Bordas, president of THR, presented the UNWTO 3rd Global Summit

Eulogio Bordas, president of THR, presented the UNWTO 3rd Global Summit

The ongoing urban and travel revolutions create a unique opportunity to make of city tourism a strong driver of smarter, more sustainable and inclusive cities. According to the conclusions of the 3rd Global Summit on City Tourism held in Barcelona, Spain, on December 9-10th, the new paradigms for city tourism must address key issues: community engagement, better research and data to guide planning and management, public-private

THR presented the Tourism Strategic Plan for the Coffee Cultural Landscape

THR presented the Tourism Strategic Plan for the Coffee Cultural Landscape

The past Wednesday November 5th César Angel, delegate of the firm THR and Nature Trips manager, presented the results of the study on the tourism potential of the municipalities that are part of the Coffee Cultural Landscape, at the spectacular Recinto del Pensamiento auditorium at Colombia. Julian Gutiérrez, Caldas governor, attend the event to open the session. Tourism entrepreneurs, the coffee guild, institutions, everyone involved