THR's news

“Khánh Hoà should prioritize markets, products and customers”, said N.Urvois at Vietnam

“Khánh Hoà should prioritize markets, products and customers”, said N.Urvois at Vietnam

The conference throws up solutions for developing Khanh Hoa tourism, Vietnam Diversifying international markets and creating more products are the two main ways to promote tourism in the central province of Khanh Hoa Province and its Nha Trang city. Within the international conference “Khanh Hoa Tourism in the National Destination Development Strategy” organized on August 4 by the province Department of Tourism and tourism property

Kenya’s Experience Tourism Challenges within the National Stakeholder Forum

Kenya’s Experience Tourism Challenges within the National Stakeholder Forum

Sonia Huerta, THR Manager, spoke about Kenya’s tourism marketing challenges within the two-day National Tourism Stakeholder Forum held on 12th and 13th of February. She discussed the different trends in travellers’ behaviour and the experience economy. “The customer value proposition of Kenya will be more competitive when it is aligned with target needs and interests… One of the trends that is especially relevant is the search for

Bolshoe Chebachie Lake Resort project was presented to Kazakhstan’s potential investors

Bolshoe Chebachie Lake Resort project was presented to Kazakhstan’s potential investors

On February 1st, THR's CEO, Christophe de Bruyn, presented at Kazakhstan the potential of Bolshoe Chebachie Lake Resort project to national investors. His intervention took place during the official presentation of Kazakhstan government to potential investors. Among the presentations made during the event, Mr. de Bruyn addressed the main aspects of Bolshoe Chebachie Lake Resort’s master plan, business model and financial feasibility, a

“Resorts must be customer oriented” at the ATM 2017

“Resorts must be customer oriented” at the ATM 2017

On the occasion of the Arabian Travel Market (April 24th-27th), THR had the pleasure to participate with the session titled “Development of New Generation Mixed-Used Resorts”, presented by Christophe de Bruyn, THR’s CEO, that took place at the Showcase Theatre, Dubai International Exhibition and Convention Centre. The development of resorts is a high-risk business and the sector is increasingly competitive. Having excellent facilities

THR at the 7th UNWTO Silk Road Task Force Meeting

THR at the 7th UNWTO Silk Road Task Force Meeting

On March 30th, THR's Chairman, Eulogio Bordas, participated in the 7th UNWTO Silk Road Task Force Meeting, a global event jointly organised by UNWTO and Valencia’s Government (Generalitat Valenciana) in the frame of the International Year of Sustainable Tourism for Development. Eulogio Bordas’ intervention titled “Successful Joint Marketing for the Silk Road”, took place during Workshop I: Marketing and Promotion session. THR’s

THR present at the 2017 STEK-OEB Tourism Forum, Cyprus

THR present at the 2017 STEK-OEB Tourism Forum, Cyprus

Eulogio Bordas, President of THR Innovative Tourism Advisors, in charge of the new Tourism Strategy for Cyprus, was keynote speaker at the 2017 STEK-OEB Tourism Forum: “The role of local authorities”. Mr. Bordas presentation addressed the issue of collaboration among tourism industry key players and local authorities, being these the agents who lead the processes. “What local authorities should do is to greatly reduce the negative