THR's news
'The value provided by the interior design of a hotel' at InteriHotel Barcelona 2018
In the last edition of InteriHotel, held from 24 to 26 October in Barcelona, the value of the interior design of a hotel to its different audiences was addressed within its conference program. Eulogio Bordas, president of THR, was responsible for deepening the topic during his presentation and later in the discussion panel. "The perception of value by the customer is made through the ‘Gain creators’ and ‘Pain relievers’... The design is …
“Khánh Hoà should prioritize markets, products and customers”, said N.Urvois at Vietnam
The conference throws up solutions for developing Khanh Hoa tourism, Vietnam Diversifying international markets and creating more products are the two main ways to promote tourism in the central province of Khanh Hoa Province and its Nha Trang city. Within the international conference “Khanh Hoa Tourism in the National Destination Development Strategy” organized on August 4 by the province Department of Tourism and tourism property …
Kenya’s Experience Tourism Challenges within the National Stakeholder Forum
Sonia Huerta, THR Manager, spoke about Kenya’s tourism marketing challenges within the two-day National Tourism Stakeholder Forum held on 12th and 13th of February. She discussed the different trends in travellers’ behaviour and the experience economy. “The customer value proposition of Kenya will be more competitive when it is aligned with target needs and interests… One of the trends that is especially relevant is the search for …
Bolshoe Chebachie Lake Resort project was presented to Kazakhstan’s potential investors
On February 1st, THR's CEO, Christophe de Bruyn, presented at Kazakhstan the potential of Bolshoe Chebachie Lake Resort project to national investors. His intervention took place during the official presentation of Kazakhstan government to potential investors. Among the presentations made during the event, Mr. de Bruyn addressed the main aspects of Bolshoe Chebachie Lake Resort’s master plan, business model and financial feasibility, a …
“Resorts must be customer oriented” at the ATM 2017
On the occasion of the Arabian Travel Market (April 24th-27th), THR had the pleasure to participate with the session titled “Development of New Generation Mixed-Used Resorts”, presented by Christophe de Bruyn, THR’s CEO, that took place at the Showcase Theatre, Dubai International Exhibition and Convention Centre. The development of resorts is a high-risk business and the sector is increasingly competitive. Having excellent facilities …
THR at the 7th UNWTO Silk Road Task Force Meeting
On March 30th, THR's Chairman, Eulogio Bordas, participated in the 7th UNWTO Silk Road Task Force Meeting, a global event jointly organised by UNWTO and Valencia’s Government (Generalitat Valenciana) in the frame of the International Year of Sustainable Tourism for Development. Eulogio Bordas’ intervention titled “Successful Joint Marketing for the Silk Road”, took place during Workshop I: Marketing and Promotion session. THR’s …