THR's news

The new Tourist Marketing Plan of Catalonia has been officially presented

The new Tourist Marketing Plan of Catalonia has been officially presented

Last March 19th the director of the Catalan Tourist Board (CTB), David Font, and the Deputy of Tourism of the Barcelona Provincial Council, Miquel Sàmper, presented the new Tourism Marketing Plan of Catalonia, to the public and private industry. During his speech, the director of the CTB, David Font, said that "The new Plan has as its objective of decentralization and tourist deseasonalization; that can favor areas of the country that

Highlights of our clients at ITB 2019

Highlights of our clients at ITB 2019

Kenya won the FVW Destination Ranking Central and Southern Africa at ITB 2019 Kenya was represented by a record of 40 travel trade firms which re-affirmed country’s resilience and readiness for continued business. “Sustainable tourism is our key priority, it is a necessity in today’s tourism business, and Kenya is making its strides towards this,” said Cabinet Secretary Najib Balala while speaking to an international press in Germany.

The Oman Ministry of Tourism and THR celebrated the agreement signing to support the Tourism Strategy implementation

The Oman Ministry of Tourism and THR celebrated the agreement signing to support the Tourism Strategy implementation

On February 14th, His Excellency Ahmed bin Nasser Al Mahrizi, Minister of Tourism of the Sultanate and Christophe de Bruyn, CEO of THR Tourism Advisors signed the contract agreement during the signing ceremony held in Oman. The 2-year contract signing indicates the beginning of the provision of support services for the implementation of the Tourism Strategy awarded to THR in the past months. THR was the selected firm that developed,

Kenya unveiled the blueprint for counties to identify and develop products and experiences

Kenya unveiled the blueprint for counties to identify and develop products and experiences

With 37 county government representatives and private sector attending, the Forum to build capacity and identify potential experiences in Kenya took place last week at the Crowne Plaza Hotel in Nairobi. Kenya Tourism Board CEO, Ms. Betty Radier, said the session was aimed at strengthening the existing link between the product and experience, by identifying top experiences in each county and packaging them for better outcomes. “We have

Green light to the new Strategic Plan for Tourism of Catalonia 2018-2022

Green light to the new Strategic Plan for Tourism of Catalonia 2018-2022

The Government has approved last week the Strategic Plan for Tourism of Catalonia 2018-2022 (PETC), prepared by the Directorate General of Tourism. The objective of this Strategic Plan is to establish the bases to manage tourist activity in Catalonia in the coming years. The Strategic Plan wants to place Catalonia as one of the best destinations in the Mediterranean, so that by the year 2022 the objectives of increasing daily spending

THR will be part of the Kenya Coastal Tourism Stakeholders Summit

THR will be part of the Kenya Coastal Tourism Stakeholders Summit

The Kenya Swahili Coast remains a key destination for Kenya’s tourism industry. Besides being a stand-alone beach destination with diverse experiences along the coastline, it also lends itself well as an add-on to the Kenya’s renowned wildlife safari experience. For a long time, for the tourism authorities, the challenge has been on how to move forward into implementing tangible actions by all concerned stakeholders, both the private