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THR's news

Green light to the new Strategic Plan for Tourism of Catalonia 2018-2022

Green light to the new Strategic Plan for Tourism of Catalonia 2018-2022

The Government has approved last week the Strategic Plan for Tourism of Catalonia 2018-2022 (PETC), prepared by the Directorate General of Tourism. The objective of this Strategic Plan is to establish the bases to manage tourist activity in Catalonia in the coming years. The Strategic Plan wants to place Catalonia as one of the best destinations in the Mediterranean, so that by the year 2022 the objectives of increasing daily spending

THR will be part of the Kenya Coastal Tourism Stakeholders Summit

THR will be part of the Kenya Coastal Tourism Stakeholders Summit

The Kenya Swahili Coast remains a key destination for Kenya’s tourism industry. Besides being a stand-alone beach destination with diverse experiences along the coastline, it also lends itself well as an add-on to the Kenya’s renowned wildlife safari experience. For a long time, for the tourism authorities, the challenge has been on how to move forward into implementing tangible actions by all concerned stakeholders, both the private

Kazakh Invest and THR sign a cooperation agreement to attract strategic investors

Kazakh Invest and THR sign a cooperation agreement to attract strategic investors

Last December, Mr.Rustam Issatayev, Board Deputy Chairman of KAZAKH INVEST National Company, and Mr.Christophe de Bruyn, THR CEO, signed a cooperation agreement. The agreement covers a wide range of bilateral cooperation areas, such as:Establishing close business ties with foreign companies from the governamental, non-governmental, and corporate sectors. Provide services related to the promotion of investment opportunities in the

Introducing the study on Tourism Brands of the Valencia Region

Introducing the study on Tourism Brands of the Valencia Region

Last December, the diagnosis and the main recommendations of the project “Tourism Brands of the Valencia Region” was presented to the members of Turisme Comunitat Valenciana. The project focused on providing a series of recommendations on the coexistence of tourism brands in the Valencia region, particularly Comunitat Valenciana, Castellón Mediterráneo, Valencia Turisme, VLC Valencia, Visit Benidorm, Costa Blanca, Alicante City & Beach

THR discussed tourism development opportunities for Shymkent at the Development Forum 2018

THR discussed tourism development opportunities for Shymkent at the Development Forum 2018

The main purpose of the Forum celebrated at Kazakhstan was to familiarize participants with the development strategy of Shymkent, investment opportunities of the city, promotion of a favorable investment climate, promotion of small and medium businesses, attracting domestic and foreign investment, as well as the development of tourism. In relation to this last topic, Christophe de Bruyn, CEO of THR Innovative Tourism Advisors, was part

THR successfully advised The Red Sea Development Company on their product development portfolio and tourism marketing strategy

THR successfully advised The Red Sea Development Company on their product development portfolio and tourism marketing strategy

THR has successfully supported The Red Sea Development Company (wholly owned by the Public Investment Fund of Saudi Arabia) to deliver a data-driven global market research study to inform product development and marketing strategy for a unique luxury tourist destination along the Red Sea. THR carried out exhaustive primary and secondary market research including: In-depth tourism demand-and-supply analysis at a national, regional and