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THR's news

B-Travel focuses on the development of Experiential Tourism

B-Travel focuses on the development of Experiential Tourism

The 2nd edition of B-Travel by Fira de Barcelona (after 23 editions as the International Tourism Fair of Catalonia) opens its doors today until April 17 at Montjuïc. The trade fair will feature 200 exhibitors and 27,000 people are expected to attend. B-Travel will present the tourism of all the regions in Spain and more than 50 countries and regions worldwide, and the scene will be more focused on the experiential scene. The exhibition

More than 500 representatives of the Greek tourism industry met

More than 500 representatives of the Greek tourism industry met

The Greek hotel management company HotelBrain held the company’s 7th Annual Meeting 2016 in the 11th HORECA, Saturday 13 February at the Metropolitan Expo Exhibition Centre at Athens, Greece. This year, the HotelBrain Annual Meeting attracted more than 500 representatives of the Greek hotel industry, including hotel owners, tourism professionals and other key players of the tourism market in Greece. It also welcomed Mr. Eulogio Bordas,

Madrid aspires to be among the top five European tourism cities

Madrid aspires to be among the top five European tourism cities

The Tourism Association of Madrid (ATM), the entity promoting tourism in the region, launches its first project, as published by Hosteltur on March 4th. The ATM has approved its first strategic plan, which involved the consulting firms THR Innovative Tourism Advisors, E&Y and Deloitte, intended to place Spain’s capital among the top five cities in Europe in the tourism sector. The plan also proposed to increase the number of visitors by

Senatur presented the Tourism Marketing Plan of Paraguay developed by THR

Senatur presented the Tourism Marketing Plan of Paraguay developed by THR

The Strategic and Operative Tourism Marketing Plan of Paraguay for 2016-2018 was presented by the National Tourism Secretary (Senatur) to the private industry and the public authorities at the main cities of Encarnación, Ciudad del Este and Asunción the past 2, 3 and 5th of November, respectively. The Tourism Marketing Plan has been elaborated under Senatur’s National Tourism Program, as part of the Inter-American Development Bank (IDB)

The “Routes of the Coffee Cultural Landscape” project has been nominated for UNWTO awards

The “Routes of the Coffee Cultural Landscape” project has been nominated for UNWTO awards

Once again, the tourism initiatives from around the world get the recognition of the UNWTO (World Tourism Organization) at the Awards ceremony to be held at FITUR, the International Tourism Fair of Madrid, this January 28th 2015. Since 2003, UNWTO Awards for Excellence and Innovation in Tourism have paid tribute to initiatives and individuals for their contribution to tourism through knowledge and innovation, consistent with the

Madrid presented the Strategic Tourism Plan 2015-2019 developed by THR

Madrid presented the Strategic Tourism Plan 2015-2019 developed by THR

Madrid major, Ana Botella, presented on January 15th 2015, the Strategic Tourism Plan 2015-1019 developed by THR, along with the introduction of the new management entity public-private, the Tourism Association of Madrid, in which the City Council, the Community and industry sector participate. The proposed plan will achieve the goal 30-50-20 for 2019; 30% increase in the flow of visitors and better occupancy rates; 50% increase in the