THR's news
THR present at the 2017 STEK-OEB Tourism Forum, Cyprus
Eulogio Bordas, President of THR Innovative Tourism Advisors, in charge of the new Tourism Strategy for Cyprus, was keynote speaker at the 2017 STEK-OEB Tourism Forum: “The role of local authorities”. Mr. Bordas presentation addressed the issue of collaboration among tourism industry key players and local authorities, being these the agents who lead the processes. “What local authorities should do is to greatly reduce the negative …
The Supreme Council for Planning for Oman has contracted THR to develop the Tourism Development Master Plan for Dhofar
Dhofar is the first of the 5 Tourism Development Master Plans for the period 2016-2020 as prescribed in the Oman Tourism Strategy. The Tourism Development Master Plans are an integral part of Tanfeedh – The National Implementation Plan for the Sultanate of Oman. The plan focises on supporting the key sectors for economic diversification as outlined in the Ninth Five-Year Plan. The five priority sectors are tourism, manufacturing, …
THR will take part in Fitur Know-How & Export 2017
In the fifth edition of Fitur Know-how & Export, SEGITTUR launches a new SegitturLAB initiative, which aims to organize practical workshops. THR will be responsible for the workshop titled "Tourism Experiences: from the offer to the communication", to be held on Thursday, January 19th. “Tourism experiences: from value design to communication” As society steps up the pyramid of needs, an increasing number of travellers looks for a more …
Kenyan Tourism Board embarks on mission to improve tourism industry
The Kenyan Tourism Board (KTB) & THR to work together on the review and development of Kenya’s tourism marketing, beach and air growth strategies. The KTB has embarked on a series of projects to improve revenues from the tourism industry by, among other things helping the industry players develop products that are attractive and affordable to both local and international tourists. Revenues in the tourism sector have been improving in …
THR has been designated to develop Montenegro’s Strategic Marketing Plan of Tourism
The Ministry of Sustainable Development and Tourism of Montenegro started to work on the Strategic Marketing Plan of Tourism for the period 2017 to 2021 and has selected the Spanish company THR Innovative Tourism Advisors for this project. The Marketing Strategy development also requires the participation of representatives of the National Tourism Organization, local tourism organizations, representatives of the tourism industry (Chamber …
The benefits of Implementing a Tourism Strategy: Oman
“The implementation of the Tourism Strategy 2040 in Oman will bring about many benefits, such as providing more than 500.000 jobs by the end of 2040”, stated HE Maitha Al Mahrooqi, Undersecretary of the Ministry of Tourism, during a Ramadhan evening, hosted by the Oman Chamber of Commerce and Industry. She pointed out that the Sultanate of Oman has the potential to emerge as a leading country in the field of tourism. “Hopefully the …