THR's news
THR presented the Tourism Strategic Plan for the Coffee Cultural Landscape
The past Wednesday November 5th César Angel, delegate of the firm THR and Nature Trips manager, presented the results of the study on the tourism potential of the municipalities that are part of the Coffee Cultural Landscape, at the spectacular Recinto del Pensamiento auditorium at Colombia. Julian Gutiérrez, Caldas governor, attend the event to open the session. Tourism entrepreneurs, the coffee guild, institutions, everyone involved …
Eulogio Bordas offered the Ministry of Tourism in Hungary the workshop: How to develop successfully strong tourism brands?
THR’s president, Eulogio Bordas, offered the workshop “How to develop successfully strong tourism brands for Hungary, its regions and its key products? on September 9th and 10th at the offices of the Ministry of Tourism of Hungary. Participated in the workshop the core team of the Ministry, those responsible for the areas of research and communication, as well as regional representatives and those responsible for tourism promotion …
THR has been chosen by the Catalan Agency for Cultural Heritage to develop their Marketing Plan for 2015-2020
The mission of the Catalan Agency of Cultural Heritage (hereinafter ACPC) is to "manage the cultural heritage of Catalonia by the criteria of integrity, sustainability and efficiency." The plan to be developed by THR will have a clear strategic aspect to the ACPC, quantitative and qualitative goals, but above all, will be a plan with policies and operational and clear implementation guidelines. The ACPC would like to start this …
THR attends the Tourism Technical Workshop at México organized by ICEX
THR was one of thirteen Spanish companies that attend on June 26th and 27th to the Tourism Technical Workshop in Mexico organized by ICEX Spain and the State Agency for the Management of Tourism Innovation and Technology (SEGITTUR). This workshop is part of the Specific Tourism Cooperation Programme for 2014-2015 signed between the Ministry of Tourism of Mexico and the Ministry of Industry, Energy and Tourism of the Government of Spain, …
'Tourist season outlook and trends' talk
This talk organised by the ESADE Alumni Tourism Management Club is your opportunity to discuss challenges and proposals for the 2014 tourist season. On the basis of forecast figures, Xavier Espasa of the Agencia Catalana de Turisme will explain its sales and marketing strategy. Eulogio Bordas,president of THR and the author of several strategic and marketing plans for tourism around the world including Catalonia, Madrid, Spain, Greece …
THR has been selected to develop Oman’s tourism plan
The Spanish THR Innovative Tourism Advisors has been awarded a contract to prepare a tourism strategy after securing the highest points in terms of technical specifications and especially its experience in fields similar to the study in hand, a top official at the Ministry of Tourism told Oman Arabic, sister daily of the Observer. The company has already embarked on initial works with a team currently touring various governorates in …