THR's news

Eulogio Bordas offered the Ministry of Tourism in Hungary the workshop: How to develop successfully strong tourism brands?

Eulogio Bordas offered the Ministry of Tourism in Hungary the workshop: How to develop successfully strong tourism brands?

THR’s president, Eulogio Bordas, offered the workshop “How to develop successfully strong tourism brands for Hungary, its regions and its key products? on September 9th and 10th at the offices of the Ministry of Tourism of Hungary. Participated in the workshop the core team of the Ministry, those responsible for the areas of research and communication, as well as regional representatives and those responsible for tourism promotion

THR has been chosen by the Catalan Agency for Cultural Heritage to develop their Marketing Plan for 2015-2020

THR has been chosen by the Catalan Agency for Cultural Heritage to develop their Marketing Plan for 2015-2020

The mission of the Catalan Agency of Cultural Heritage (hereinafter ACPC) is to "manage the cultural heritage of Catalonia by the criteria of integrity, sustainability and efficiency." The plan to be developed by THR will have a clear strategic aspect to the ACPC, quantitative and qualitative goals, but above all, will be a plan with policies and operational and clear implementation guidelines. The ACPC would like to start this

THR attends the Tourism Technical Workshop at México organized by ICEX

THR attends the Tourism Technical Workshop at México organized by ICEX

THR was one of thirteen Spanish companies that attend on June 26th and 27th to the Tourism Technical Workshop in Mexico organized by ICEX Spain and the State Agency for the Management of Tourism Innovation and Technology (SEGITTUR). This workshop is part of the Specific Tourism Cooperation Programme for 2014-2015 signed between the Ministry of Tourism of Mexico and the Ministry of Industry, Energy and Tourism of the Government of Spain,

'Tourist season outlook and trends' talk

'Tourist season outlook and trends' talk

This talk organised by the ESADE Alumni Tourism Management Club is your opportunity to discuss challenges and proposals for the 2014 tourist season. On the basis of forecast figures, Xavier Espasa of the Agencia Catalana de Turisme will explain its sales and marketing strategy. Eulogio Bordas,president of THR and the author of several strategic and marketing plans for tourism around the world including Catalonia, Madrid, Spain, Greece

THR has been selected to develop Oman’s tourism plan

THR has been selected to develop Oman’s tourism plan

The Spanish THR Innovative Tourism Advisors has been awarded a contract to prepare a tourism strategy after securing the highest points in terms of technical specifications and especially its experience in fields similar to the study in hand, a top official at the Ministry of Tourism told Oman Arabic, sister daily of the Observer. The company has already embarked on initial works with a team currently touring various governorates in

THR presented the MICE strategy that has been developed for Peru to the new Deputy Minister of Tourism

THR presented the MICE strategy that has been developed for Peru to the new Deputy Minister of Tourism

Mariano Hervas, manager of the consulting firm THR, traveled to Lima last week for a special presentation of the MICE strategy for Peru developed by the firm. THR introduced to the newly appointed Deputy Minister of Tourism of Peru the strategy for the MICE industry (meetings, incentives, conferencing, exhibitions) prepared by the consulting firm the second semester of 2013. "Despite the rise of new technologies, they can hardly