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THR's opinion

The “Good Country Index”: Relevant for Destination Marketers?

The “Good Country Index”: Relevant for Destination Marketers?

Since 2014, the Good Country Index has offered a different lens for looking at the world: by measuring how countries provide for our global society through analyses of their contributions to humanity and the planet. The Index, developed by British political scientist Simon Anholt, doesn’t measure what countries do at home. Rather, the Index only examines each country’s external impact on the world we all share. The Index applies a

Space Tourism: Utopia or Fantasy?

Space Tourism: Utopia or Fantasy?

Space tourism is all the rage these days. In the past few months we’ve seen how large corporations have been infighting to be the first to send civilians to outer space, occupying substantial real estate in news cycles. As a niche sector in aviation, space tourism’s principal competitive advantage is the delight of giving tourists the opportunity to convert, if temporarily, into astronauts and experience space travel as recreation or

When Mass Tourism Costs: Should Over-Visited Destinations Charge Entry?

When Mass Tourism Costs: Should Over-Visited Destinations Charge Entry?

Tourism is simultaneously a vital source of income and a potentially destructive social and environmental force for destinations. Mass tourism has strained any number of tourist destinations, resulting in a never-ending list of issues for full-time residents, their municipalities, and those who govern them. Countering the destructive consequences of overtourism is a pressing issue, and destinations have begun implementing a wide range

Travel Bubbles: A Viable Solution to Restart Travel, Tourism, and Hospitality Industries?

Travel Bubbles: A Viable Solution to Restart Travel, Tourism, and Hospitality Industries?

Travel bubbles, otherwise known as "travel bridges" or “corona corridors” emerged during the pandemic as temporary agreements to allow citizens to travel between two or more countries without the need for quarantine or other restrictions. While this appears practical in theory, what does a deeper analysis of the tactic reveal about the broader viability, benefits, and potential downsides? Find below the key takeaways from a recent

The Basics of Tourism Market Segmentation

The Basics of Tourism Market Segmentation

Despite the COVID-19 pandemic, millions of people will continue to travel this year, and with the 2020 downturn in travel, competition to attract these visitors has become ever fiercer. The investment spent by tourism enterprises on capturing share of this interest can be all too easily wasted if not channeled properly. Identifying and managing a portfolio of target segments that meet business objectives has consequently become even

Christophe de Bruyn, THR's CEO, shares his view on the hotel investment market and outlook in Spain

Christophe de Bruyn, THR's CEO, shares his view on the hotel investment market and outlook in Spain

Opinion piece by Christophe de Bruyn, THR's CEO and member of the ISHC (International Society of Hospitality Consultants), based in his participation at the "Opportunities in Spain, Portugal and Italy" session within the Hot.E: Hotel Investment Conference Europe 2019 Hotel investment market and outlook in Spain Although the volume of transactions in Spain has substantially reduced in 2019, in comparison with 2018, we cannot speak about