THR's opinion
The Basics of Tourism Market Segmentation
Despite the COVID-19 pandemic, millions of people will continue to travel this year, and with the 2020 downturn in travel, competition to attract these visitors has become ever fiercer. The investment spent by tourism enterprises on capturing share of this interest can be all too easily wasted if not channeled properly. Identifying and managing a portfolio of target segments that meet business objectives has consequently become even …
Christophe de Bruyn, THR's CEO, shares his view on the hotel investment market and outlook in Spain
Opinion piece by Christophe de Bruyn, THR's CEO and member of the ISHC (International Society of Hospitality Consultants), based in his participation at the "Opportunities in Spain, Portugal and Italy" session within the Hot.E: Hotel Investment Conference Europe 2019 Hotel investment market and outlook in Spain Although the volume of transactions in Spain has substantially reduced in 2019, in comparison with 2018, we cannot speak about …
Tourism innovation goes international at Fitur Know-How & Export
Within the framework of Fitur Know-How & Export, representatives of the World Bank and the Inter-American Development Bank confirmed the commitment of their institutions to the tourism industry and their interest in the Spanish offer in terms of new technologies applied to this sector. In this same space, companies like THR Innovative Tourism Advisors, were present and shared their international experience as we can see in the video that …
A bad summer for Barcelona tourism, it is neccesary to change the strategy (TV3)
The business linked with the tourists' arrivals - hotels, restaurants and shops - have invoiced this summer less than the expected forecast in Barcelona. Beyond the specific data, the experts think that it is necessary to change the future strategy because the mass-tourism in the city will turn against the tourism industry. "There is a very high risk, from my point of view, that Barcelona is going to turn into a city where the type of …
"There is an evident need to adapt the Business Models of tourist destinations"
The 1st edition of Tourism and Society Workshop: "Holiday Tourism Trends", held at CaixaForum in Girona, brought together experts from the tourism sector in areas ranging from academia to business, institutional and communication. During the workshop, Eulogio Bordas, president of THR, moderated one of the four panels of the program, titled “Analysis from the institutional scope”. Together with experts from the sector, debate focused on …
What are the problems tourism destinations are facing?
In an interview conducted by The Place Brand Observer, Eulogio Bordas, president of THR, gives his point of view regarding the main problems tourism destinations are facing nowadays: Leadership Congestion (too many tourists) The loss of destination authenticity / personalityWatch this 3-minute video for an excerpt of the interview. The interview was performed within the framework of the seminar “Modern trends of Branding …