THR's opinion

Sustainable vs. Regenerative Tourism – An Important Difference, and to Whom?

Sustainable vs. Regenerative Tourism – An Important Difference, and to Whom?

By this point most practitioners in the tourism space understand the definition and intent of sustainable tourism, but are perhaps less familiar with the concept of “regenerative” tourism. Regenerative tourism, appearing with increasing frequency in both tourism and mainstream news feeds, refers to the attempt to solve cultural or ecological challenges at a destination, issues which have been principally generated by climate change or

Digital Tourism Trends: How Will Partnerships Between Tour Operators and Online Travel Agencies Evolve?

Digital Tourism Trends: How Will Partnerships Between Tour Operators and Online Travel Agencies Evolve?

For tour operators and online travel agencies (OTAs), bundling the option of reserving local tours and activities is increasingly common when reserving transport and housing for a trip. The co-marketing of these previously separate services is beneficial to all parties involved: the OTA, the tour operator, and the end-consumer for a number of reasons. Here, we explain the joint advantages and review examples of successful tie-ups. Wh

The “Good Country Index”: Relevant for Destination Marketers?

The “Good Country Index”: Relevant for Destination Marketers?

Since 2014, the Good Country Index has offered a different lens for looking at the world: by measuring how countries provide for our global society through analyses of their contributions to humanity and the planet. The Index, developed by British political scientist Simon Anholt, doesn’t measure what countries do at home. Rather, the Index only examines each country’s external impact on the world we all share. The Index applies a

Space Tourism: Utopia or Fantasy?

Space Tourism: Utopia or Fantasy?

Space tourism is all the rage these days. In the past few months we’ve seen how large corporations have been infighting to be the first to send civilians to outer space, occupying substantial real estate in news cycles. As a niche sector in aviation, space tourism’s principal competitive advantage is the delight of giving tourists the opportunity to convert, if temporarily, into astronauts and experience space travel as recreation or

When Mass Tourism Costs: Should Over-Visited Destinations Charge Entry?

When Mass Tourism Costs: Should Over-Visited Destinations Charge Entry?

Tourism is simultaneously a vital source of income and a potentially destructive social and environmental force for destinations. Mass tourism has strained any number of tourist destinations, resulting in a never-ending list of issues for full-time residents, their municipalities, and those who govern them. Countering the destructive consequences of overtourism is a pressing issue, and destinations have begun implementing a wide range

Travel Bubbles: A Viable Solution to Restart Travel, Tourism, and Hospitality Industries?

Travel Bubbles: A Viable Solution to Restart Travel, Tourism, and Hospitality Industries?

Travel bubbles, otherwise known as "travel bridges" or “corona corridors” emerged during the pandemic as temporary agreements to allow citizens to travel between two or more countries without the need for quarantine or other restrictions. While this appears practical in theory, what does a deeper analysis of the tactic reveal about the broader viability, benefits, and potential downsides? Find below the key takeaways from a recent