THR's opinion
Why do tourism destinations invest in branding?
Branding in Tourism was the main topic of the UNWTO seminar held in Moscow within the framework of the 11th International Travel Fair Intourmarket 2016. Organized by the Federal Agency for Tourism of the Russian Federation and the World Tourism Organization, the “Modern trends of branding in tourism: Russian and international practices” seminar counted on the presence of renowned speakers from the United Kingdom, Spain, the Netherlands …
How are national tourism bodies transforming from an off-line marketing culture to an online one?
The Panel moderated by Eulogio Bordas, President of THR Innovative Tourism Advisors which took place on January 19th at the 8th Exceltur Forum, presented “Tourism innovative policies at a governmental level for the digital traveler”. The panel was composed of Marta Blanco, Turespaña CEO; Jos Vranken, Visit Holland CEO; and Rodolfo López Negrete, México Tourism Board CEO. The session allowed for a better understanding of the panelists’ …
"The benefits of tourism are limitless" said Sonia Huerta
On the ocassion the International Tourism Fair of Catalonia (SITC) held on April 4th to 6th, LaXarxa.com conducted an interview with Sonia Huerta, THR Manager, on herpoint of view regarding tourism and the Catalonia brand. "The benefits of tourism are limitless," said Huerta. "We always find niches that we have not been able to satisfy. Actually the income ceiling does not exist because we can cover more tourists, and tourist that spend …
Sonia Angel Huerta and Cesar expose the importance of product design for the Coffee Cultural Landscape
Destino Café, a magazine specialized in promoting the Coffee Cultural Landscape and Heritage Middle interviewed Sonia Huerta and Cesar THR Angel of Nature Trips (THR Colombian partner in this project) on the importance of design and structuring of products Colombian tourist in this region. During the socialization workshops and implementation targeting the main actors Coffee Cultural Landscape (employers, service providers, brokers, etc. …
Eulogio Bordas: An artillery of promotions will break seasonality
THR's president, Eulogio Bordas, proposes an ambitious national plan. About 40% of the Spanish hotel industry has been closed during the winter 2012-2013, as estimated by the CEHAT, representing a record high due to aggravated tourist seasonality. Managers destinations, hoteliers, tour operators and airlines agree on the need to "work together" to lengthen the season in the beach destinations. But how to achieve this cooperation? …
Eulogio Bordas explains to HRT the tourism potential that Croatia has
THR's president gives his point of view of what will be tourism in Croatia in 10 years and how this country could become a world class tourist destination. Eulogio Bordas briefly explains how Croatia can double their visitors number to HRT, the television channel of Zagreb.