THR's opinion
Reaching out for greener pastures in the Spanish economy through tourism
Which should be the road map of Spanish tourism for the next four years? Our CEO, Eulogio Bordas, along with 3 other experts in the tourism sector, respond to this big question of Spanish tourism industry for the 2012-2016 term of Office in an study by Hosteltur. The panel of experts conveyed their proposals to the National Government based on an analysis of the current tourism situation, its challenges, its strengths and weaknesses. …
2012 Tourism industry trends: tourism marketing and strategy
Eulogio Bordas, president of consulting firm THR, shares his vision around the trends that will shape the future of the tourism industry in the coming years regarding marketing and strategy, as part of the 12 tourism & travel professionals that gather Hosteltur. Competitive keys, advantages or opportunities for 2012 Differentiation based on experiences and emotions More than ever, offering differentiated and unique products. These …
The new luxury hospitality: offer experiences, not only very comfortable beds
Our CEO Eulogio Bordas has participated in a discussion convened by Hosteltur as a renowned tourism expert in order to give his views and understanding of the newest trends in luxury hospitality. Amongst the conclusions of the study, we can highlight the increased interest of the new luxury travel consumer to pursue emotional and memorable life enriching experiences instead of only purchasing material luxury products with not a spirit, …