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THR's opinion

The new luxury hospitality: offer experiences, not only very comfortable beds

The new luxury hospitality: offer experiences, not only very comfortable beds

Our CEO Eulogio Bordas has participated in a discussion convened by Hosteltur as a renowned tourism expert in order to give his views and understanding of the newest trends in luxury hospitality. Amongst the conclusions of the study, we can highlight the increased interest of the new luxury travel consumer to pursue emotional and memorable life enriching experiences instead of only purchasing material luxury products with not a spirit,

2012 Tourism industry trends: tourism marketing and strategy

2012 Tourism industry trends: tourism marketing and strategy

Eulogio Bordas, president of consulting firm THR, shares his vision around the trends that will shape the future of the tourism industry in the coming years regarding marketing and strategy, as part of the 12 tourism & travel professionals that gather Hosteltur. Competitive keys, advantages or opportunities for 2012 Differentiation based on experiences and emotions More than ever, offering differentiated and unique products. These