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THR's news

Japan appoints THR for the review and development of its tourism promotion strategy in Spain

Japan appoints THR for the review and development of its tourism promotion strategy in Spain

After the opening of its office in Madrid last year, the Japan National Tourism Organization (JNTO) has recently commissioned THR Innovative Tourism Advisors to review its tourism promotion policy within Spanish territory. Due to the increase of travelers from Spain to Japan and the growing interest of Spaniards in the country, this new delegation has among its functions: Collaborate with the media to increase the visibility of

'The value provided by the interior design of a hotel' at InteriHotel Barcelona 2018

'The value provided by the interior design of a hotel' at InteriHotel Barcelona 2018

In the last edition of InteriHotel, held from 24 to 26 October in Barcelona, the value of the interior design of a hotel to its different audiences was addressed within its conference program. Eulogio Bordas, president of THR, was responsible for deepening the topic during his presentation and later in the discussion panel. "The perception of value by the customer is made through the ‘Gain creators’ and ‘Pain relievers’... The design is

“Khánh Hoà should prioritize markets, products and customers”, said N.Urvois at Vietnam

“Khánh Hoà should prioritize markets, products and customers”, said N.Urvois at Vietnam

The conference throws up solutions for developing Khanh Hoa tourism, Vietnam Diversifying international markets and creating more products are the two main ways to promote tourism in the central province of Khanh Hoa Province and its Nha Trang city. Within the international conference “Khanh Hoa Tourism in the National Destination Development Strategy” organized on August 4 by the province Department of Tourism and tourism property

Kenya’s Experience Tourism Challenges within the National Stakeholder Forum

Kenya’s Experience Tourism Challenges within the National Stakeholder Forum

Sonia Huerta, THR Manager, spoke about Kenya’s tourism marketing challenges within the two-day National Tourism Stakeholder Forum held on 12th and 13th of February. She discussed the different trends in travellers’ behaviour and the experience economy. “The customer value proposition of Kenya will be more competitive when it is aligned with target needs and interests… One of the trends that is especially relevant is the search for

Bolshoe Chebachie Lake Resort project was presented to Kazakhstan’s potential investors

Bolshoe Chebachie Lake Resort project was presented to Kazakhstan’s potential investors

On February 1st, THR's CEO, Christophe de Bruyn, presented at Kazakhstan the potential of Bolshoe Chebachie Lake Resort project to national investors. His intervention took place during the official presentation of Kazakhstan government to potential investors. Among the presentations made during the event, Mr. de Bruyn addressed the main aspects of Bolshoe Chebachie Lake Resort’s master plan, business model and financial feasibility, a

“Resorts must be customer oriented” at the ATM 2017

“Resorts must be customer oriented” at the ATM 2017

On the occasion of the Arabian Travel Market (April 24th-27th), THR had the pleasure to participate with the session titled “Development of New Generation Mixed-Used Resorts”, presented by Christophe de Bruyn, THR’s CEO, that took place at the Showcase Theatre, Dubai International Exhibition and Convention Centre. The development of resorts is a high-risk business and the sector is increasingly competitive. Having excellent facilities