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The “Routes of the Coffee Cultural Landscape” project has been nominated for UNWTO awards

Once again, the tourism initiatives from around the world get the recognition of the UNWTO (World Tourism Organization) at the Awards ceremony to be held at FITUR, the International Tourism Fair of Madrid, this January 28th 2015.

UNWTO AwardsSince 2003, UNWTO Awards for Excellence and Innovation in Tourism have paid tribute to initiatives and individuals for their contribution to tourism through knowledge and innovation, consistent with the principles of the Global Code of Ethics UNWTO and the Millennium United Nations Development Goals.

This year's the "Routes of the Coffee Cultural Landscape" project of the Chamber of Commerce in Armenia competes with two other projects, one in Portugal and other in Tanzania, for the UNWTO Innovation Award.

Considered the first rural destination in Latin America, the iconic coffee production was nominated for this award.

THR Innovative Tourism Advisors had the opportunity to work with the Chamber of Commerce in Armenia during 2014, and presented last November, the results of the study on the tourism potential of the municipalities that are part of the Coffee Cultural Landscape within the Strategic Plan Tourism of the region, as well as a catalog of routes and experiences identified that can be enjoyed in the zone.

"The experiences of the Coffee Cultural Landscape are an attraction for the world. This nomination strengthens the work of the international promotion we developed with the region so that more people in the world know why Colombia is magical realism" said Maria Claudia Lacouture, president of Procolombia.

The Coffee Cultural Landscape, covering areas of 47 municipalities in Colombia, in 2011 was declared World Heritage Site by the United Nations Educational, Scientific and Cultural Organization (Unesco).

To see the rest of the nominations you can read:

*Article elaborated with information of UNWTO and Procolombia

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