THR's news
THR presented the MICE strategy that has been developed for Peru to the new Deputy Minister of Tourism
Mariano Hervas, manager of the consulting firm THR, traveled to Lima last week for a special presentation of the MICE strategy for Peru developed by the firm. THR introduced to the newly appointed Deputy Minister of Tourism of Peru the strategy for the MICE industry (meetings, incentives, conferencing, exhibitions) prepared by the consulting firm the second semester of 2013. "Despite the rise of new technologies, they can hardly …
THR organises workshops on experiential design of the Coffee Cultural Landscape
The framework for the workshops is the activities belonging to Fontur's project to structure and design tourism products for the Coffee Cultural Landscape. The project was assigned to the joint association of companies (Unión Temporal de Empresas) which is part of THR consulting. A few weeks ago members of the project team travelled to different towns in order to carry out field work. The objective was to identify tourism services and …
The project 'Design of a route around the Coffee Cultural Landscape' in Colombia is starting to take shape
The project in place for the 'Design of a Route around the Coffee Cultural Landscape' has already started to bear fruit. The project was instigated by the technical committee integrated by the four regional governments (gobernaciones) included in UNESCO's declaration. According to the Director for Tourism, Carolina Bustamante, the preliminary results handed in by the tourism consulting company THR show that the Coffee Cultural …
The Consortium, made by THR, T4 y Acciona Engineering, will develop the tourism plan for the 'Route of Emotions' in Brazil
The Ministry of Tourism announce in a recent statement that will allocate 1 million of reales to create a development tourism plan for the 'Route of Emotions', an itinerary that includes the states of Ceará, Piauí and Maranhão; and places consecrated like Jericoacoara, Maranhenses Delta and the Americas. The strategic plan will be developed and implemented by the Spanish Consortium formed by the firm THR, T4 and Acciona Engineering. The …
Mariano Hervas, from THR, participated in the Macanao Peninsula inspection
Ministry of Enviroment-. With the intention of developing the Macanao Peninsula Tourism Plan in Nueva Esparta, the first inspection was made including the visit of different communities and attractions in the jurisdiction, as well as a detailed explanation about the fragility of various ecosystems in the area, with the objective on focusing in a kind of ecotourism perfectionism. The activity was led by the Ministry of Tourism and was …
THR chair a panel discussion at the 1st MICE Forum in Catalonia
Yesterday afternoon, Iratxe Hernández, an expert of THR, chaired a panel discussion on 'How to perform differentiated meetings in urban destinations?' within the1st MICE Forum at Catalonia. The Catalunya Convention Bureau (CCB) organized for the first time the MICE Forum (meetings, incentives, conferencing, exhibitions), at the Design Hub Barcelona. The Forum offered tools necessary to compete in this market and, thus, enhance the …