THR's news

THR at the Spain-Brazil Investment and Cooperation Forum

THR at the Spain-Brazil Investment and Cooperation Forum

THR participated actively at the Spain-Brazil Investment and Cooperation Forum on November 26 and 27 in the city of São Paulo. Javier Gonzalez, COO at THR, attended the forum because in tourism, Brazil has enormous potential in medium-term, given the country attractions and the industry limited development. This business meeting, organized by ICEX through the Economic and Commercial Office of the Embassy of Spain in Brasilia and São

Mariano Hervas held a lecture at AOCAP 2013 in Hong Kong

Mariano Hervas held a lecture at AOCAP 2013 in Hong Kong

115 delegates from 12 different countries including Australia, New Zealand, UK, Germany, Spain, Singapore, Thailand, Malaysia, Indonesia, USA , and the Republic of China and Hong Kong gathered today in the Alternative Ownership Conference Asia - Pacific' (AOCAP 2013) held at the Ritz-Carlton Hong Kong hotel. This year the main focus of the lectures has been development innovation of resorts, as well as the importance of identifying

Javier Gonzalez, guest speaker at the 1st Euro-Asian Ski Resorts Conference

Javier Gonzalez, guest speaker at the 1st Euro-Asian Ski Resorts Conference

"Yesterday at the 1st Euro-Asian Ski Resorts Conference celebrated in Almaty Kazakhstan, Javier Gonzalez, COO of THR, talk about the guiding principles and differentiators to make a resort unique. During his conference ‘The necessity of strategic planning for developing tourism resorts’ Gonzalez said: “The Dream Society presents great opportunities to improve targeting and avoid building new resorts for yesterday’s guests. The

Sonia Huerta at the UNWTO Conference on Sustainable Development

Sonia Huerta at the UNWTO Conference on Sustainable Development

On September 9th, Sonia Huerta, from THR, moderated the Session “Sustainable economic development: Is it really possible to create value for everyone?” at the UNWTO Conference on Sustainable Development of Tourism in Islands at Reunion Island, France. Tourism is one of the principal economic activities in islands and therefore an essential source of job opportunities, livelihood, and inclusive growth for these destinations. For 'Small

Sonia Huerta talks about Innovation to the Colombian Competitiveness Commissions

Sonia Huerta talks about Innovation to the Colombian Competitiveness Commissions

"In Tourism, what gives value to the traveler? 70% Experiences, 20% Emotions, 10% Quality in service "that is how Sonia Huerta, manager of the firm THR, began her Tourism Innovation presentation the past July 25th in San Andres, Colombia. As part of the National Competitiveness Regional Commission Meeting, Huertas said "Innovation is to generate ideas and turn them into value for our customers... customer empathy is a partner of

Eulogio Bordas sees Istria as a world class tourism destination in 2025

Eulogio Bordas sees Istria as a world class tourism destination in 2025

"Tourism today is an important part of Istrian economy, but tourism activity remains seasonal and, to make matters worse, season does not last long" said Eulogio Bordas, THR CEO, last Friday on his conference ‘Istria as a world class tourist destination’ at the Croatia Business Open. Prime Minister Zoran Milanovic opened the conference on tourism in Umag talked about what Croatia was and what it should be. He said that the people want