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THR's news

Sonia Huerta talks about Innovation to the Colombian Competitiveness Commissions

Sonia Huerta talks about Innovation to the Colombian Competitiveness Commissions

"In Tourism, what gives value to the traveler? 70% Experiences, 20% Emotions, 10% Quality in service "that is how Sonia Huerta, manager of the firm THR, began her Tourism Innovation presentation the past July 25th in San Andres, Colombia. As part of the National Competitiveness Regional Commission Meeting, Huertas said "Innovation is to generate ideas and turn them into value for our customers... customer empathy is a partner of

Eulogio Bordas sees Istria as a world class tourism destination in 2025

Eulogio Bordas sees Istria as a world class tourism destination in 2025

"Tourism today is an important part of Istrian economy, but tourism activity remains seasonal and, to make matters worse, season does not last long" said Eulogio Bordas, THR CEO, last Friday on his conference ‘Istria as a world class tourist destination’ at the Croatia Business Open. Prime Minister Zoran Milanovic opened the conference on tourism in Umag talked about what Croatia was and what it should be. He said that the people want

THR participates today in the Forum of Investment and Business Cooperation Spain-Mexico

THR participates today in the Forum of Investment and Business Cooperation Spain-Mexico

The tourist consulting firm THR, along with other 33 Spanish companies, participates today and tomorrow at the Forum on Investment and Business Cooperation Spain-Mexico organized by ICEX at Mexico City. The booming Mexican economy is starting to reap the rewards through the legal and regulatory framework that allowed the Latin American country to have a bright future for Spanish companies wishing to invest in the territory. The high

Eulogio Bordas and Sonia Huerta gave the Workshop: New Marketing on Tourism Destinations

Eulogio Bordas and Sonia Huerta gave the Workshop: New Marketing on Tourism Destinations

"We are in the business of happiness, and what they buy are positive emotional states" it’s how Eulogio Bordas, president of THR, began on March 27th the New Marketing on Tourism Destinations Workshop organized by the Direction for the Promotion of Tourism, PromPerú. Bordas, accompanied by Sonia Huerta, THR Manager, and Javier Espasa, Director of the Catalan Tourism Agency, commented during the two-day workshop in Lima, the necessary

Mariano Hervas took part of the Sustainable Tourism Panel at the Astana Economic Forum

Mariano Hervas took part of the Sustainable Tourism Panel at the Astana Economic Forum

Today at the Astana Economic Forum 2013, Mariano Hervas, from THR Innovative Tourism Advisors, took part of the ‘Sustainable development of the tourism industry through the creation and development of infrastructure’ Panel Session next to global leaders like Frederic Pierret, Executive Director at the World Tourism Organization (UNWTO), and Stjepan Mesic, President of Croatia (2000 – 2010). "Experience proves that tourism development

Eulogio Bordas at the 3rd International Tourism Summit organized by IESE and Cornell

Eulogio Bordas at the 3rd International Tourism Summit organized by IESE and Cornell

The people travel to have and to experiment emotional states. Travellers are looking for a kind of happiness, said Eulogio Bordas at the 3rd International Tourism Summit organized by IESE and Cornell University. We are facing a turbulence on the tourism business models, they are old. For the past 40 years we have been innovating very slowly, and the work we didn’t do must to be done now and quickly, adds Bordas as part of the ‘The