Tourism development plan for the State of Veracruz
Capabilitiess: Tourism development, Product development, Competitiveness, Communication plan, Business model, Feasibility study, Attracting investors
Client: Department of Tourism Development of the State of Veracruz (SEDECO)
Location: Veracruz, Mexico
Veracruz is one of the states with greater diversity of natural ecosystems in Mexico. It also possesses a wide and rich range of archeological, cultural and monumental heritage. Owing to the state's great potential, THR was hired to design the state's plan of tourism development.