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THR's opinion

What are the problems tourism destinations are facing?

In an interview conducted by The Place Brand Observer, Eulogio Bordas, president of THR, gives his point of view regarding the main problems tourism destinations are facing nowadays:


  1. Leadership

  2. Congestion (too many tourists)

  3. The loss of destination authenticity / personality
Watch this 3-minute video for an excerpt of the interview.



The interview was performed within the framework of the seminar “Modern trends of Branding in Tourism” organized by the Federal Agency for Tourism of the Russian Federation and the World Tourism Organization (UNWTO).

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