Christopher Pomeroy

Executive President

"In a globalized, ever-changing industry, sustained success and sustainable growth require continuous data analysis to identify an increasingly segmented target audience, understand what new traveler needs really are and find the perfect balance between these and the needs of the destination."

Contact Christopher Pomeroy:

• Linkedin

Qualifications

Executive MBA, Business Administration and Management, EAE Business School, Spain
Degree Spanish Language and Literature, University of Edinburgh, UK

Experience

Born in Canada to British parents, educated in Switzerland, England and Scotland and living in Spain, Chris is a genuinely vocational advocate of international tourism. This vocation for destination marketing was soon realized when at just 19 and whilst studying Spanish, Japanese and European Politics at Edinburgh University he founded his first company, a publisher of high-end travel guides for distribution in hotels. He hasn’t stopped promoting tourism destinations since.
He moved to Madrid in 1988 and founded one of the first destination representation and marketing agencies specializing in outbound travel in a country focused on inbound traffic. As well as running his own agency in Spain and coordinating the European group efforts, from 2015-2020, Chris also consulted as Director Global Strategies for MMGY Global, the leading integrated tourism marketing agency in the USA, helping them expand into Europe and acquire three agencies in London in three years.
In 2020 he refocused his efforts on the consolidation of the Interface Tourism group and the creation of ITG International Tourism Group, the leading tourism communications group in Europe with offices in Spain, France, Netherlands, Italy, Germany and UK.
Chris is also a firm believer in the need for constant innovation and digital transformation of the global tourism industry and particularly in distribution and marketing. He is owner and CEO of Travellyze an innovative online business intelligence platform that combines 5.7 million data points to create detailed profiles of international travelers from which to build highly targeted communications strategies.


Relevant projects

• Over the last 30 years he has designed and implemented integrated promotional strategies for over 50 leading travel brands including corporations such as Expedia, Ethiopian Airlines, Cloudbeds and most especially for destinations as varied as Chile, Kenya, The Philippines, Slovenia, The Gambia, Yemen, Iceland, Britain, Scotland, Jamaica, Costa Rica, Ecuador, Portugal, Valencia, Malaga Costa del Sol, etc.
  


• Although based in Spain, Chris has a strong understanding of global outbound travel and has coordinated multi-market campaigns for Panama, Ecuador, Central America Tourism Association, Latam Airlines, etc. Interface Tourism has become the market leader for tourism marketing in Europe with offices in Madrid, Paris, Milan, Amsterdam.
  


As natural communicator and a life-long-learner he has become recognized as a thought-leader in the tourism communications industry and a regular and sought-after speaker at international destination marketing events. Some recent presentations include:



• “Sustainable Tourism Marketing” London Tourism Summit (London)


• “Sustainability ranking in OTAs” (Business with Values Conference Barcelona)


• “Innovation in Destination marketing” UNWTO Smart Destinations Conference,


• “Innovation for Tourism SMEs” European Commission SME workshop (Madrid)


• “The DMO of the future” Marktur Forum FIT (Argentina)


• “Digital Marketing to the Chinese traveler” Think China (Madrid)


• “The Digital Transformation of Destination marketing” (WTM Latin America Sao Paulo, Brazil)


• “Innovation in Tourism” (Tic Tac Tenerife)


• “The DMO of the Future” (Brasilia, Brazil)


• Social media strategies for tourism destinations during COVID19 (Madrid)


• Etc.