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'Tourist season outlook and trends' talk

This talk organised by the ESADE Alumni Tourism Management Club is your opportunity to discuss challenges and proposals for the 2014 tourist season.

Tourist season outlookOn the basis of forecast figures, Xavier Espasa of the Agencia Catalana de Turisme will explain its sales and marketing strategy. Eulogio Bordas,president of THR and the author of several strategic and marketing plans for tourism around the world including Catalonia, Madrid, Spain, Greece and Croatia, will then examine them and outline present and future trends in the tourism industry.

Programme

Time: 19:30
Place: ESADEFORUM. Av. Pedralbes 60-62. Barcelona
Language: Catalan

Welcome:
Roger Vall (Lic&MBA 87), President of the ESADE Alumni Tourism Management Club

Introduction:

Eduard Moret (DGT 99), board member of the ESADE Alumni Tourism Management Club

Speakers:
Xavier Espasa, Director of the Agència Catalana de Turisme
Eulogi Bordas, President of THR Consultoria Turística

Discussion chaired by:
Eduard Moret (DGT 99), board member of the ESADE Alumni Tourism Management Club

Closing speech:

Roger Vall (Lic&MBA 87), President of the ESADE Alumni Tourism Management Club

Source: ESADE Alumni Tourism Management Club

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