Strategy for tourism development in Laguna de Marchica
Capabilitiess: Master plan, Business model, Product development, Experiential system
Client: Societé de développement de la Lagune de Marchica Med
Location: Nador Province, Morocco
Located on the outskirts of the city of Nador, the Laguna de Marchicha has an area of 115 km2 of sea and over 60 kilometres of coastline. It also offers exceptional beaches and high quality spaces near natural urban areas which have had an uncontrolled expansion. Therefore, they needed to be properly defined and developed.