THR had to develop a strategic training plan aiming to improve the tourism industry workers' qualifications. To do so, continuous training had to match future needs. Moreover, maximum repercussions had to be granted, as well as knowledge transfer.
THR's proposed approach followed two main axes:
1) Identifying current and future training needs:
2) Developing the Strategic Training Plan for the tourism industry in the Balearic Islands up to 2020.
- Detecting the clients' problems and discomforts.
- Identifying the demands of the work market (what is valued in a worker, employability criteria used...).
- Defining training flaws at the time.
- Identifying new tourism professions (either direct or indirect) clearly oriented to creating experiences and feelings, as well as their respective training needs.
- Prioritising the 30 current and future professions' greater training needs.
- Designing the courses which will be taught for the selected professions.
- Developing practical promotion actions for those courses.
One of the main results was building a 'New Training Technology', which implied the following elements in order to be successful:
Continuous Training Plan
- Detecting each collective's specific needs.
- Adding and classifying those needs according to comparable quality and usefulness criteria (online training, face to face training at work, etc.).
- Laying out a road map defining the plans and projects for tourism training which must be implemented in the Balearic Islands, considering the companies' productive needs and action schedules.
- Tools for the monitoring of the training processes which will allow to correct possible deviations or support better initiatives which arise during the process.
- An effective assessment model of the quality of the training and its subsequent usefulness at work.