Strategic sales plan for a renowned global tour operator
Capabilitiess: Sales & commercialisation, Marketing plan, Market intelligence, Product development, Experiential system , Business model, Online marketing
Client: TUI Spain
The Spanish division of the biggest tour operator in the world was losing competitiveness owing to the radical change in distribution and information models and new customers' needs. In addition to that, the global crisis deeply struck general tourism in Spain in 2009, and tour operators' capacities have been considerably reduced in general.