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Sonia Huerta

Senior Manager

"In tourism, what gives value to the traveller? 70% is about experiences; 20% emotions, and 10% service quality."

Contact Sonia Huerta: info@thr.es

Qualifications

Degree in Business Management from Glasgow University (Scotland). Masters in International Marketing from Strathclyde University (Scotland). 'Executive Programme in Commercial and Sales Direction' Postgraduate Qualificaiton from EADA).


Experience

Sonia worked in the Strategy Division of Capgemini multinational consultancy. Afterwards, she was the Assistant to the Commercial and Marketing Direction of the Famosa toy company. There, she was in charge of the implementation of the Strategic Plan for the Marketing and Commercial Area.

As a Manager at THR, Sonia is contributing her know-how and consultancy abilities in the field of marketing and sales, as well as her experience in managing strategic and implementation projects.

Relevant projects

  • Designing and implementing the tourist experience system of the Coffee Axis, Colombia

  • Developing unique tourist experiences in Colombia

  • Tourism Marketing Plan in Catalonia

  • Tourism Development Plan in Portugal

  • Consolidating and extending the brand model and product line PREMIUM 'PRIVILEGESPAIN', promoting and commercialising it.

  • Spain's Strategic Tourism Plan

  • Implementing the product tactics of Euskadi's Strategic and Operational Marketing Plan

  • Revising Euskadi's Strategic and Operational Marketing Plan and its Operational Plan

  • Designing Romania's tourist brand and marketing plan

Some successful stories

Plan of tourism marketing in Catalonia

Plan of tourism marketing in Catalonia

Catalonia is a referent in the international tourism sector. As such, it has a very broad and varied type of tourism on

Development of tourism experiences in Colombia

Development of tourism experiences in Colombia

The Colombian Ministry of Commerce, Industry and Tourism (benificiary of the project) wished to reorient the country's

Development of an experiential tourism system in the Basque Country

Development of an experiential tourism system in the Basque Country

Vast plains and mountain massifs - which make for pleasant treks, green forests, breathtaking cliffs, rich marshlands

Spain's strategic marketing plan

Spain's strategic marketing plan

After an intense collaboration with Turespaña's technicians and the Spanish private sector, THR designed a strategic

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