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Master plan for St Juraj Bay Resort in Hvar Island

Success story

Master plan for St Juraj Bay Resort in Hvar Island

Service Area: Dream Resorts & Hotels
Capabilitiess: Marketing plan, Sales & commercialisation, Business model, Organisation restructuring, Brand management
Client: PPK Nekretnine D.O.O.
Location: Hvar Island, Croatia

PPK Nekretnine DOO acquired a plot of land in Hvar Island, Croatia, in a underdeveloped part of the island (close to the village of Sucuraj), one of the most beautiful and promising destinations in the Mediterranean.

PPK teamed up with Nikki Beach to develop an exclusive mixed-use resort with residences, a hotel and a beach club.

St Juraj BayPPK and Nikki Beach wished to develop a successful resort in Hvar Island. However, they had limited experience in the development of mixed-use resorts, so they needed advice to make decisions about several aspects: how to combine real-estate and hotel business, which were the markets to target, which would be the most efficient use of the land, etc.

THR helped PPK and Nikki Beach in the design of the resort through a market analysis, the design of a business model, a programme and a master plan.

A complete master plan was developed for the resort. All of it, with the objective of guaranteeing the resort's competitiveness and its idiosyncratic qualities compared its competitors.

The plan included:

  • A diagnostic of target markets and mid-term demand potential
  • An analysis of real-estate attractiveness for the main source markets (assets and different ownership formulas)
  • A business model
  • A programme (mix of products and sizes within the resort)
  • A master plan


Sketch of St Juraj Bay Resort's master plan


Trazado del plan maestro para St Juraj Bay Resort

Source: THR

The development would be built on approximately 40 hectares of land controlled by the investor. It would include the following components:

  • 2 luxury hotels (4 and 5 stars), with approximately 300 rooms / apartments (975 beds)
  • Approximately 425 luxury residences (apartments, semi-dettached houses and villas up to about 2,200 beds)
  • A beach club under the "Nikki Beach" brand
  • A spa with the "ESPA" brand
  • 2 town centres, including shopping centres, restaurants and services
  • Quay facilities
  • Sports and leisure facilities
  • Green spaces

Images of the apartments and hotel architecture


Ilustración de la arquitectura de los apartamentos

Ilustración de la arquitectura del hotel
Source: THR

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