Master plan for a tourist resort in Kenitra
Capabilitiess: Master plan, Business model, Feasibility study, Architecture concept, Market intelligence, Experiential system , Topographic analysis, Operational plan
Client: Renowned private holding from Morocco
Location: Kenitra, Morocco
A renowned private holding in Morocco feared the position and prestige of one of its hotels in Marrakech was in jeopardy. Thus, this project required a strategic plan in order to ensure the profitability and competitiveness of the establishment.