Marketing and sales plan for St Juraj Bay on Hvar Island
Capabilitiess: Marketing plan, Sales & commercialisation, Business model, Organisation restructuring, Brand management
Client: Edge Capital
Location: Hvar Island, Croatia
Edge Capital needed to transform the concept of a new resort on the island of Hvar, Croatia. The resort was already a success from a commercial and sales point of view. The project needed to take into account the uncertainty of the market at the time.