Kenya’s tourism marketing, beach and air growth strategies
Capabilitiess: Marketing plan, Implementation plan , Sustainable tourism, Sales & commercialisation, Online marketing , Brand management, Training, Positioning, Experiential system , Organisation restructuring
Client: Kenya Tourism Board
The overall objective of the assignment was to drive Kenya’s tourism transformation by reviewing and addressing challenges facing air access, tourism product and marketing, as well as coastal region transformation and development. In order to achieve the arrivals and revenues foreseen in Kenya's Vision 2030, THR developed this triple strategy. Once the marketing strategy was completed, THR offered support for its implementation.