Development plan of the Kenderli Resort in the Mangistau Region
Capabilitiess: Master plan, Feasibility study, Business model, Brand development, Experiential system , Attracting investors, Corporate identity
Client: KIDI, Kazakhstan Industry Development Institute and Tourism Industry Committee of the Ministry of Industry and New Technologies of the Republic of Kazakhstan
Location: Mangistau, Kazakhstan
THR designed the concept of a tourist resort on a 1,700Ha plot of land in Kenderli, in the the Caspian Sea coast of the Mangistau region (Kazakhstan). The objective of the project was to attract private investors. To do so, it was necessary to create land value by developing the resort concept, its business model, its master plan, its viability plan, etc.