Development of tourism experiences in Colombia
Capabilitiess: Experiential system , Business model, Organisation restructuring, Product development, Marketing plan, Implementation plan
Client: Fund of Tourism Promotion (FONTUR), Ministy of Trade, Industry and Tourism of Colombia (MINCIT)
The Colombian Ministry of Commerce, Industry and Tourism (benificiary of the project) wished to reorient the country's tourism offer to an experiential product. To achieve this purpose, it needed a first filtering of the experiences with greater potential.