Developing the 'Salam Resorts' luxury concept for Sama Dubai
Capabilitiess: Brand development, Market intelligence, Business model
Client: Sama Dubai
Sama Dubai (an affiliate of Dubai Holding which merged with Emaar Properties in 2009) wished to become one of the World's top 5 developers in the real-estate industry and be renowned as the best of its kind with a remarkable portfolio of product concepts. Aware of the strong international demand for luxury resorts, and in accordance with their vision to create places where people could belong to, they intended to create a leading international premium brand.