Corporate identity development of the Coast of Estoril
Capabilitiess: Corporate identity, Brand development, Brand management, Communication plan, Promotion
Client: Tourism Board of the Coast of Estoril
Location: Estoril, Portugal
The Tourism Board of the Coast of Estoril intended to continue with its strategy to improve and optimise its tourism model.
Within this framework, it planned to carry out a communication campaign, both in the Spanish and the European markets, in order to strengthen its brand image and increase the number of visitors and overnight stays.