THR's opinion

Case Study – Solo Female Travelers – Creating Tourism Opportunities for Female Travelers and Entrepreneurs

Case Study – Solo Female Travelers – Creating Tourism Opportunities for Female Travelers and Entrepreneurs

What’s the Solo Female Travelers story? Mar Pages and Meg Jerrard are responsible for stewarding one of the largest online communities of women travelers. The eponymous Facebook group – Solo Female Travelers - serves to “empower women through travel” and currently has over 180,000 members, growing at a rate of 10-15,000 new members per month. Both Pages and Jerrard were – and still are – serious travelers blogging about their

Rethinking the Role of Tourism Offices

Rethinking the Role of Tourism Offices

Tourism offices, commonly known as tourist information or visitor centers, have always had an important role in tourism industry development. In their earlier iterations, the primary role of tourism offices was to provide basic visitor information, event and transport schedules, as well as reassurance and support for both domestic and international travelers. Today, however, due to rapid changes in traveler behaviour and significant

(In)accessible Tourism

(In)accessible Tourism

Accessible tourism According to the World Tourism Organization, accessible tourism enables people with special access needs – such as mobility, vision, hearing and cognitive, among others - to function independently, with equality and dignity, thanks to an offer of appropriately-designed tourism products, services, and environments. Around 15% of the world's population, close to 1 billion people, live with some form of special need.

Music Festival Tourism As a Destination Strategy

Music Festival Tourism As a Destination Strategy

The music festival tourism market has grown significantly in the last several years, with the UK and Spain leading in Europe. Approximately 12.6 million tourists attended live music events across the country UK in 2019, and Spain holds more than 1,000 music festivals yearly with an estimated economic impact of 5.6 billion euros. Covid-related social distancing measures and the limitations on international travel disrupted the sector,

Building a DMO Content Machine That Delivers Beyond the Pandemic

Building a DMO Content Machine That Delivers Beyond the Pandemic

As destinations further open into a post-Covid world, many are finding that their previous tourism marketing strategies are no longer relevant or at minimum, outdated. Destination Marketing Organizations, or DMOs, are the local or regional groups tasked with the creation and execution of marketing plans to bring visitors to a place. As Covid wreaked havoc on the tourism sector, most DMOs were forced to reevaluate their visitor-attractio

Industrial Tourism – Important For Destinations?

Industrial Tourism – Important For Destinations?

Industrial tourism – or visiting sites related to industrial production - is a class of tourism less traditional than the typical “sun-sea-sand” offering, but provides a niche product with an increasingly dedicated following. The segment supports tourism and economic development for destinations, often as a supplement to a more standard touristic offering or even in some cases as a full substitute for destinations that have limited