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The tourist destinations face an increasing competence and urgently need to sell more, to more people, more times and for more money.
To make reality the above mentioned, the promotion used until nowadays is to be forgotten. The so called traditional tourism marketing faded away.
The new marketing is highly professional, almost scientific, and uses modern tools that include, among others, geo-marketing, maxi-marketing, CRM, new strategies in using the media, etc.
We have always been proud of defining the tendencies in the world of tourism marketing….and of being internationally recognized for that. Over 50 Marketing Plans developed by THR were more than a school and experimentation lab to us. We are grateful to Spain, Belgium, Argentina, Cancun, Mexico, South Africa….and a number of other destinations for giving us opportunity to work for them.
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