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Marketing Management
Expert's view
Eulogio Bordas, President

Case Studies

Destinations:
Marketing Plan revision & Operational plan for Euskadi 2010-13
Marketing Plan Director for Andalucía 2009-2012
Marketing Plan for Uruguay
 
Resorts & Hospitality:
Creation of a resort and Master Plan for the new Cala Iris tourist area
Development of resort and Master Plan in Chrifia Marrakech
Development of a “Ski and Nature Resort” in the Aragonese part of the Pyrenees
 
Marketing Services:
Marketing Plan revision & Operational plan for Euskadi 2010-13
Marketing Plan Director for Andalucía 2009-2012
Marketing Plan for Uruguay
 

Marketing Plan

Advanced Marketing Services

Marketing Management

Marketing Financing

E-marketing and E-commerce

The tourist destinations face an increasing competence and urgently need to sell more, to more people, more times and for more money.

To make reality the above mentioned, the promotion used until nowadays is to be forgotten. The so called traditional tourism marketing faded away.

The new marketing is highly professional, almost scientific, and uses modern tools that include, among others, geo-marketing, maxi-marketing, CRM, new strategies in using the media, etc.

We have always been proud of defining the tendencies in the world of tourism marketing….and of being internationally recognized for that. Over 50 Marketing Plans developed by THR were more than a school and experimentation lab to us. We are grateful to Spain, Belgium, Argentina, Cancun, Mexico, South Africa….and a number of other destinations for giving us opportunity to work for them.