Firmly convinced that the best way to create a sustainable tourist development is working systematically towards the improving and strengthening of the competitiveness, the Destination Management Division of THR helps the destinations through the Competitive Reinforcement programmes to improve and strengthen the efficiency of the tourism system, including the following actions:

• Improving the Value System Management of the destination.

• Quality Systems implementation.

• Improving the organisational structure of the destination.

• Etc.